*{box-sizing:border-box}
:root{--navy:#0d3551;--teal:#2f6f7b;--rust:#b35a2d;--gold:#e8b96d;--cream:#faf6ee;--paper:#fffdfa;--pale:#eaf3f5;--ink:#17324a;--muted:#586c76;--line:#e7e0d5}
html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font:400 16px/1.6 Inter,system-ui,sans-serif}a{color:inherit;text-decoration:none}img{display:block;max-width:100%}.container{width:min(1192px,calc(100% - 64px));margin-inline:auto}.icon-defs{position:absolute;width:0;height:0;overflow:hidden}.icon{width:20px;height:20px;fill:none;stroke:currentColor;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round;flex:none}h1,h2,h3,p{margin-top:0}h1,h2,h3{font-family:'Libre Baskerville',Georgia,serif;letter-spacing:0}a:focus-visible,button:focus-visible{outline:3px solid var(--rust);outline-offset:4px}
.site-header{position:relative;z-index:20;background:var(--cream);border-bottom:1px solid var(--line)}.nav-wrap{min-height:108px;display:flex;align-items:center;gap:34px}.brand{display:flex;flex-direction:column;align-items:flex-start;flex:none;padding:9px 0}.brand img{width:215px;height:auto}.brand span{margin-top:4px;padding-left:7px;font-size:10px;line-height:1.2;letter-spacing:.25em;font-weight:800;color:var(--navy)}.main-nav{margin-left:auto;display:flex;align-items:center;gap:26px;white-space:nowrap}.main-nav a{font-size:13px;font-weight:600;color:var(--navy);padding:8px 0;border-bottom:2px solid transparent}.main-nav a:hover,.main-nav a.active{color:var(--rust);border-color:var(--rust)}.phone-pill{display:inline-flex;align-items:center;gap:8px;padding:11px 15px;background:var(--navy);color:var(--paper);font-size:13px;font-weight:700;white-space:nowrap}.phone-pill .icon{width:16px;height:16px}.menu-toggle{display:none;border:0;background:transparent;color:var(--navy);padding:10px;cursor:pointer}
.hero{position:relative;isolation:isolate;background:var(--cream);min-height:665px}.hero-photo{position:absolute;inset:0 0 0 38%;overflow:hidden;z-index:-1}.hero-photo img{width:100%;height:100%;object-fit:cover;object-position:48% 15%}.hero-photo:after{content:'';position:absolute;inset:0;background:linear-gradient(90deg,var(--cream) 0%,rgba(250,246,238,.95) 12%,rgba(250,246,238,.58) 31%,rgba(250,246,238,0) 63%),linear-gradient(0deg,rgba(13,53,81,.16),transparent 45%)}.hero-inner{position:relative;min-height:665px;display:flex;align-items:center;padding-top:60px;padding-bottom:118px}.hero-copy{width:min(690px,62%);position:relative;z-index:1}.eyebrow,.section-kicker{font-size:11px;line-height:1.5;letter-spacing:.2em;font-weight:800;text-transform:uppercase;color:var(--rust);margin-bottom:17px}.hero h1{font-size:clamp(43px,4.5vw,64px);line-height:1.16;font-weight:700;margin:0}.hero h1 span,.hero h1 strong{display:block}.hero h1 span{color:var(--navy)}.hero h1 strong{color:var(--rust);font-weight:700;margin-top:8px;position:relative;width:max-content;max-width:100%}.hero h1 strong:after{content:'';display:block;height:5px;width:68%;background:var(--gold);border-radius:50%;transform:rotate(-1.5deg);margin:10px 0 0 18%}.hero-lead{font-size:18px;line-height:1.65;max-width:530px;color:var(--ink);margin:27px 0 27px}.hero-actions,.final-actions{display:flex;flex-wrap:wrap;gap:10px}.btn{display:inline-flex;justify-content:center;align-items:center;gap:10px;min-height:52px;padding:12px 19px;font-size:13px;line-height:1.3;font-weight:800;transition:background .2s,color .2s}.btn-primary{background:var(--rust);color:var(--paper);border:1px solid var(--rust)}.btn-primary:hover{background:var(--navy);border-color:var(--navy)}.btn-secondary{background:var(--paper);color:var(--navy);border:1px solid var(--navy)}.btn-secondary:hover{background:var(--navy);color:var(--paper)}.btn .icon{width:17px;height:17px}.trust-row{display:flex;flex-wrap:wrap;gap:8px 20px;margin-top:27px;color:var(--navy);font-size:11px;font-weight:700;letter-spacing:.02em}.trust-row span:before{content:'✓';color:var(--rust);margin-right:7px}.price-card{position:absolute;z-index:2;right:0;bottom:-37px;display:flex;align-items:center;width:min(450px,47%);min-height:145px;padding:25px 28px;color:var(--paper);background:linear-gradient(112deg,var(--teal),var(--navy) 76%);box-shadow:0 17px 36px rgba(13,53,81,.24)}.price{font-family:'Libre Baskerville',Georgia,serif;font-size:54px;font-weight:700;line-height:1;white-space:nowrap;padding-right:22px;border-right:1px solid rgba(255,253,250,.4)}.price-copy{padding-left:22px}.price-copy b{display:block;font:700 20px/1.28 'Libre Baskerville',Georgia,serif}.price-copy small{display:block;margin-top:10px;font-size:9px;line-height:1.4;letter-spacing:.12em;text-transform:uppercase;color:#deedf0}
.feature-strip{background:var(--paper);border-bottom:1px solid var(--line);padding:77px 0 41px}.feature-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr))}.feature{text-align:center;padding:3px 22px 0;border-right:1px solid var(--line)}.feature:last-child{border:0}.feature-icon{width:59px;height:59px;display:grid;place-items:center;margin:0 auto 18px;border-radius:50%;background:#f6e7c9;color:var(--navy)}.feature-icon.blue{background:#dbeef2}.feature-icon .icon{width:26px;height:26px;stroke-width:1.7}.feature h2{color:var(--navy);font-size:15px;line-height:1.4;margin-bottom:8px}.feature p{font-size:13px;line-height:1.55;color:var(--muted);margin:0}.section{padding:82px 0}.two-col{display:grid;grid-template-columns:.8fr 1.2fr;gap:90px}.section h2,.final-cta h2{color:var(--navy);font-size:clamp(28px,3vw,39px);line-height:1.28;margin:0 0 17px}.section-intro{max-width:380px;font-size:16px;line-height:1.85;color:var(--muted)}.benefit-list{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:29px 30px}.benefit-list .benefit:last-child{grid-column:1/-1;border-top:1px solid var(--line);padding-top:24px}.benefit{display:flex;gap:15px;align-items:flex-start}.benefit>.icon{color:var(--teal);width:26px;height:26px}.benefit b{display:block;font-size:14px;color:var(--navy)}.benefit small{display:block;font-size:13px;color:var(--muted);line-height:1.55;margin-top:4px}
.audience{background:var(--pale);border-block:1px solid #d8e8eb}.audience-head{max-width:620px}.audience-head p:last-child{color:var(--muted);margin-bottom:0}.audience-grid{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:12px;margin-top:35px}.audience-card{min-height:141px;padding:21px 10px;background:var(--paper);border:1px solid #dce9e9;display:flex;flex-direction:column;gap:18px;align-items:center;justify-content:center;text-align:center}.audience-card .icon{width:31px;height:31px;color:var(--teal);stroke-width:1.5}.audience-card b{color:var(--navy);font-size:12px;line-height:1.4}.barter{background:#f8edd8;border-bottom:1px solid #e8d8bc;padding:34px 0}.barter-inner{display:grid;grid-template-columns:.9fr 1.1fr;gap:50px;align-items:center}.barter-title{display:flex;align-items:center;gap:18px}.barter-title .icon{width:34px;height:34px;color:var(--rust)}.barter h2{font-size:20px;line-height:1.4;color:var(--navy);margin:0}.barter p{margin:0;font-size:14px;line-height:1.7;color:var(--ink)}.process{background:var(--paper)}.steps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:26px;margin-top:35px}.step{border-top:2px solid var(--gold);padding-top:24px}.step-num{font:700 27px/1 'Libre Baskerville',Georgia,serif;color:var(--rust);margin-bottom:15px}.step h3{font-size:17px;color:var(--navy);margin-bottom:7px}.step p{font-size:14px;color:var(--muted);margin:0}
.audience{background:var(--pale);border-block:1px solid #d8e8eb}.audience-head{max-width:620px}.audience-head p:last-child{color:var(--muted);margin-bottom:0}.audience-grid{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:12px;margin-top:35px}.audience-card{min-height:141px;padding:21px 10px;background:var(--paper);border:1px solid #dce9e9;display:flex;flex-direction:column;gap:18px;align-items:center;justify-content:center;text-align:center}.audience-card .icon{width:31px;height:31px;color:var(--teal);stroke-width:1.5}.audience-card b{color:var(--navy);font-size:12px;line-height:1.4}.barter{background:#f8edd8;border-bottom:1px solid #e8d8bc;padding:34px 0}.barter-inner{display:grid;grid-template-columns:.9fr 1.1fr;gap:50px;align-items:center}.barter-title{display:flex;align-items:center;gap:18px}.barter-title .icon{width:34px;height:34px;color:var(--rust)}.barter h2{font-size:20px;line-height:1.4;color:var(--navy);margin:0}.barter p{margin:0;font-size:14px;line-height:1.7;color:var(--ink)}.process{background:var(--paper)}.steps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:26px;margin-top:35px}.step{border-top:2px solid var(--gold);padding-top:24px}.step-num{font:700 27px/1 'Libre Baskerville',Georgia,serif;color:var(--rust);margin-bottom:15px}.step h3{font-size:17px;color:var(--navy);margin-bottom:7px}.step p{font-size:14px;color:var(--muted);margin:0}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}.local-examples{background:var(--cream);border-bottom:1px solid var(--line)}.local-examples .section-kicker{margin-bottom:13px}.examples-intro{max-width:740px;color:var(--muted);font-size:16px;line-height:1.75;margin-bottom:33px}.examples-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:22px}.example-card{background:var(--paper);border:1px solid var(--line);display:flex;flex-direction:column;min-width:0}.example-card>img{width:100%;height:280px;object-fit:cover;object-position:center}.example-content{padding:27px 29px 29px;display:flex;flex-direction:column;align-items:flex-start;flex:1}.example-label{color:var(--rust);font-size:10px;font-weight:800;letter-spacing:.16em;text-transform:uppercase;margin-bottom:10px}.example-content h3{font-size:21px;line-height:1.4;color:var(--navy);margin-bottom:11px}.example-content>p:not(.example-label){font-size:14px;line-height:1.7;color:var(--muted);margin-bottom:25px}.example-content a{display:inline-flex;align-items:center;gap:9px;border-bottom:2px solid var(--gold);padding-bottom:4px;margin-top:auto;color:var(--navy);font-size:13px;font-weight:800}.example-content a:hover{color:var(--rust)}.example-content a .icon{width:16px;height:16px}.examples-note{border-left:3px solid var(--gold);padding-left:16px;margin:29px 0 0;color:var(--navy);font-size:14px;font-weight:600}
.example-card:first-child>img{object-position:center 24%}
.about-ross{background:var(--pale);border-top:1px solid var(--line)}.about-ross-inner{display:grid;grid-template-columns:minmax(250px,390px) minmax(0,1fr);gap:clamp(34px,7vw,100px);align-items:center}.about-ross-photo{aspect-ratio:4/4.5;overflow:hidden;background:var(--cream)}.about-ross-photo img{width:100%;height:100%;object-fit:cover;object-position:center top}.about-ross-copy{max-width:570px}.about-ross-copy p:not(.section-kicker){color:var(--ink);font-size:17px;line-height:1.8;margin:0 0 28px}.about-ross-copy .btn{width:max-content;max-width:100%}
@media(max-width:600px){.examples-grid{grid-template-columns:1fr;gap:17px}.example-card>img{height:210px}.example-content{padding:22px}.example-content h3{font-size:18px}.examples-intro{font-size:14px}.examples-note{line-height:1.7}}
.final-cta{background:var(--navy);color:var(--paper);padding:70px 0}.final-grid{display:grid;grid-template-columns:1fr auto;gap:70px;align-items:center}.final-cta .section-kicker{color:var(--gold)}.final-cta h2{color:var(--paper);max-width:660px}.final-cta p:not(.section-kicker){color:#dce9eb}.final-cta .btn-primary{background:var(--gold);border-color:var(--gold);color:var(--navy)}.final-cta .btn-primary:hover{background:var(--paper);border-color:var(--paper)}.final-actions{align-items:center;margin-top:26px}.site-link{display:inline-flex;gap:7px;align-items:center;padding:10px;font-size:13px;text-decoration:underline;text-underline-offset:4}.site-link .icon{width:15px;height:15px}.qr-wrap{display:flex;flex-direction:column;align-items:center;gap:11px;text-align:center;font-size:12px;color:#e1eef0}.qr-wrap img{width:152px;height:152px;padding:9px;background:var(--paper)}.footer{background:#09293f;border-top:1px solid rgba(255,255,255,.1);color:#dbe9ec;padding:25px 0}.footer-inner{display:grid;grid-template-columns:auto 1fr auto;gap:30px;align-items:center}.footer img{width:140px;height:auto;filter:brightness(0) invert(1)}.footer p{font-size:11px;text-align:center;margin:0}.footer nav{display:flex;gap:16px;font-size:11px;flex-wrap:wrap}.footer a:hover{text-decoration:underline;text-underline-offset:4px}
@media(max-width:1050px){.nav-wrap{gap:18px}.brand img{width:175px}.main-nav{gap:15px}.main-nav a{font-size:12px}.phone-pill{font-size:11px;padding:10px}.hero-copy{width:66%}.hero h1{font-size:clamp(40px,5vw,54px)}.price-card{width:430px;max-width:50%}}
@media(max-width:820px){.nav-wrap{min-height:88px}.main-nav{display:none;position:absolute;top:100%;left:0;right:0;background:var(--cream);padding:16px 5vw 22px;flex-direction:column;align-items:stretch;gap:3px;box-shadow:0 15px 25px rgba(13,53,81,.12)}.main-nav.open{display:flex}.main-nav a{font-size:14px;padding:8px 0}.menu-toggle{display:grid;place-items:center;margin-left:auto}.phone-pill{margin-left:auto}.hero{min-height:0}.hero-inner{min-height:600px}.hero-copy{width:74%}.hero-photo{left:30%}.hero-photo:after{background:linear-gradient(90deg,var(--cream) 0%,rgba(250,246,238,.92) 20%,rgba(250,246,238,.45) 66%,rgba(250,246,238,.12))}.feature-grid{grid-template-columns:repeat(2,minmax(0,1fr));row-gap:26px}.feature:nth-child(2){border:0}.feature:nth-child(3),.feature:nth-child(4){border-top:1px solid var(--line);padding-top:27px}.two-col{gap:35px;grid-template-columns:1fr}.section-intro{max-width:700px}.audience-grid{grid-template-columns:repeat(3,minmax(0,1fr))}.barter-inner{gap:20px}.footer-inner{grid-template-columns:1fr;text-align:center}.footer img{margin:auto}.footer nav{justify-content:center}}
@media(max-width:820px){.about-ross-inner{grid-template-columns:minmax(200px,.8fr) 1fr;gap:30px}}
@media(max-width:600px){.container{width:calc(100% - 38px)}.nav-wrap{min-height:82px;gap:8px}.brand img{width:145px}.brand span{font-size:8px;letter-spacing:.19em;padding-left:5px}.phone-pill{padding:9px;font-size:0;min-width:40px;min-height:40px;justify-content:center}.phone-pill .icon{width:18px;height:18px}.hero{display:flex;flex-direction:column}.hero-photo{position:relative;inset:auto;order:2;height:255px;z-index:0}.hero-photo img{object-position:50% 50%}.hero-photo:after{background:linear-gradient(0deg,rgba(13,53,81,.13),transparent 60%)}.hero-inner{display:contents}.hero-copy{order:1;width:calc(100% - 38px);margin:auto;padding:44px 0 31px}.hero .eyebrow{margin-bottom:16px}.hero h1{font-size:clamp(31px,9vw,43px);line-height:1.21}.hero h1 strong{margin-top:10px}.hero h1 strong:after{height:4px;margin-top:7px}.hero-lead{font-size:15px;line-height:1.7;margin:23px 0}.hero-actions{display:grid;grid-template-columns:1fr;gap:9px}.hero-actions .btn{width:100%;justify-content:center}.trust-row{font-size:10px;gap:8px 16px;margin-top:21px}.price-card{position:relative;order:3;right:auto;bottom:auto;margin:-49px 19px 0 auto;width:calc(100% - 60px);max-width:420px;min-height:112px;padding:17px 19px}.price{font-size:42px;padding-right:15px}.price-copy{padding-left:15px}.price-copy b{font-size:15px}.price-copy small{font-size:8px;margin-top:6px}.feature-strip{padding:41px 0 37px}.feature{padding:14px 10px 0}.feature h2{font-size:13px}.feature p{font-size:12px}.feature-icon{width:51px;height:51px;margin-bottom:12px}.feature-icon .icon{width:23px;height:23px}.section{padding:57px 0}.section h2,.final-cta h2{font-size:29px}.benefit-list{gap:22px 18px}.benefit{gap:10px}.benefit>.icon{width:21px;height:21px}.benefit b{font-size:13px}.benefit small{font-size:12px}.audience-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:9px;margin-top:24px}.audience-card{min-height:111px;gap:12px}.audience-card .icon{width:27px;height:27px}.barter{padding:30px 0}.barter-inner{grid-template-columns:1fr;gap:13px}.barter-title{gap:12px}.barter h2{font-size:17px}.steps{grid-template-columns:1fr;gap:20px}.step{padding-top:15px}.step-num{margin-bottom:9px;font-size:23px}.final-cta{padding:58px 0}.final-grid{grid-template-columns:1fr;gap:36px}.final-actions{align-items:stretch}.final-actions .btn{width:100%}.qr-wrap{align-items:flex-start;text-align:left}.qr-wrap img{width:136px;height:136px}.footer{padding:29px 0}}
@media(max-width:600px){.about-ross-inner{grid-template-columns:1fr;gap:28px}.about-ross-photo{aspect-ratio:4/4.5;max-width:480px}.about-ross-copy p:not(.section-kicker){font-size:15px;line-height:1.75}.about-ross-copy .btn{width:100%}}
@media(max-width:380px){.benefit-list{grid-template-columns:1fr}.hero h1{font-size:31px}.price-card{width:calc(100% - 38px)}.price{font-size:38px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.btn{transition:none}}
/* Why-this-matters-now section (compact) */
.why-now{padding:27px 0 26px;background:var(--cream);border-block:1px solid var(--line)}
.why-now h2{font-size:clamp(24px,2.5vw,32px);margin-bottom:8px}
.why-intro{max-width:780px;font-size:15px;line-height:1.65;color:var(--muted);margin:0}
.stats-bar{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));background:var(--paper);border:1px solid var(--line);border-left:4px solid var(--gold);margin-top:16px}
.stat{display:flex;flex-direction:column;padding:12px 22px}
.stat+.stat{border-left:1px solid var(--line)}
.stat-num{font:700 34px/1 'Libre Baskerville',Georgia,serif;color:var(--navy);white-space:nowrap}
.stat.is-urgent{background:linear-gradient(180deg,rgba(232,185,109,.18),rgba(232,185,109,.04) 72%)}
.stat-num.accent{color:var(--rust);text-shadow:0 1px 0 rgba(232,185,109,.55)}
.stat-label{margin-top:6px;font-size:11px;font-weight:800;line-height:1.35;letter-spacing:.08em;text-transform:uppercase;color:var(--rust)}
.stat small{margin-top:4px;font-size:12px;line-height:1.45;color:var(--muted)}
.why-convert{display:flex;align-items:center;gap:28px;margin-top:12px}
.why-lead{flex:1;min-width:0;margin:0;font-size:15px;line-height:1.6;color:var(--ink)}
.why-points{flex:none;display:flex;flex-wrap:wrap;gap:8px 22px;list-style:none;margin:0;padding:0}
.why-points li{display:flex;align-items:center;gap:8px;font-size:13px;font-weight:700;color:var(--navy);white-space:nowrap}
.why-points .icon{width:17px;height:17px;color:var(--rust);stroke-width:1.8}
.why-pullquote{max-width:840px;margin:13px 0 0;padding:8px 16px;border-left:4px solid var(--gold);background:#f6e7c9;font:700 16px/1.5 'Libre Baskerville',Georgia,serif;color:var(--navy)}
.why-sources{margin:9px 0 0;font-size:10px;line-height:1.5;color:#9aa9b1}
@media(max-width:820px){.why-now{padding:36px 0 34px}.stats-bar{grid-template-columns:1fr;margin-top:18px}.stat+.stat{border-left:0;border-top:1px solid var(--line)}.stat{padding:14px 18px}.why-convert{flex-direction:column;align-items:flex-start;gap:12px;margin-top:18px}.why-points{gap:8px 18px}.why-pullquote{margin-top:16px}}
.final-grid{grid-template-columns:minmax(0,1fr) minmax(320px,460px);align-items:start}.final-grid>div:first-child{min-width:0}.final-grid .qr-wrap{align-items:flex-start;text-align:left;margin-top:34px}.local-form-wrap{background:var(--paper);color:var(--ink);padding:30px;border-top:4px solid var(--gold)}.local-form-wrap h3{color:var(--navy);font-size:21px;line-height:1.4;margin-bottom:7px}.local-form-wrap>p{font-size:13px;line-height:1.6;color:var(--muted)!important;margin:0 0 20px}.local-form-wrap form{display:grid;gap:8px}.local-form-wrap label{font-size:12px;font-weight:800;color:var(--navy)}.local-form-wrap input,.local-form-wrap textarea{width:100%;min-width:0;border:1px solid var(--line);border-radius:0;padding:10px 12px;background:var(--paper);color:var(--ink);font:inherit;font-size:14px}.local-form-wrap input:focus,.local-form-wrap textarea:focus{outline:2px solid var(--rust);outline-offset:1px}.local-form-pair{display:grid;grid-template-columns:1fr 1fr;gap:12px}.local-form-pair>div{min-width:0;display:grid;gap:8px}.local-form-wrap .form-hint,.local-form-wrap .form-privacy{font-size:11px;line-height:1.5;color:var(--muted)!important;margin:0 0 6px}.local-form-wrap .form-privacy a{text-decoration:underline}.local-form-wrap .form-trap{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}.local-form-wrap button{width:100%;cursor:pointer}.local-form-wrap button:disabled{opacity:.65;cursor:wait}.local-form-wrap #local-form-status{margin:0;color:var(--navy);font-size:13px;line-height:1.5}
@media(max-width:820px){.final-grid{grid-template-columns:1fr;gap:28px}.final-grid .qr-wrap{margin-top:25px}.local-form-wrap{max-width:600px;width:100%}}
@media(max-width:600px){.local-form-wrap{padding:22px}.local-form-pair{grid-template-columns:1fr}.final-grid .qr-wrap{align-items:flex-start}}